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Casuals
Cargos In Town
Essentials
What goes into every Tones piece
Seven things we never compromise on. Made for Indian men.
Shop the latest drop- 01
Fine fabric, sourced with care
We choose the fabric before we choose the print
- 02
Made with real love and attention
Small-batch runs, not rushed off a line
- 03
Designed to be comfortable
Looks good, wears better
- 04
Cut to fit your style, not just your size
Regular, relaxed, oversized
- 05
Built keeping the Indian man in mind
Our climate, our bodies, our everyday
- 06
Checked by hand before it ships
Every piece inspected, not just sampled
- 07
Made to outlast the season
Built to stay in rotation, year after year













